What if you’re not satisfied with the status quo, if you like to stir things up, and you’re after big ideas and out-of-the-box solutions?
This is a story about brands that rejected stereotypes, defied expectations, went against the grain — and most challenging of all, stepped out of their comfort zones.
This webinar teaches us the methodology for arriving at a big idea, a communication approach based on antithesis, presented by Dušan Simić, Director of Strategic Planning at Communis.
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