How many times have you seen a brand proudly declare it’s the *first in history* to use a certain technology?
And how many times do you remember what that brand actually said?
The truth is – only we in communications care about being first, using the latest tools to *prove* originality.

The end user doesn’t care.
If it’s interesting, they’ll watch. If it’s boring, they’ll skip.
Regardless of the tech behind the story.
Technology, on its own, is not a story.
It’s there to enhance the story.

Lea Stanković, our Executive Director, will share how at this year’s SoMo Borac.